fake news….fake foundation?


 

So I have had others try to copy my formulas before but this company has taken it to another level. Word for word, they copied the product page of my BIO-FOUNDATIONS, pasted it to their website to make it look like their product, and inserted their brand name. Same product name, same ingredients(???), and same page content. I suppose imitation is the sweetest form of flattery. However, being that my suppliers are local Canadian farmers and this company is based in Florida in the US, I would question whether our formula of unique ingredients is even what is in their foundations. Seeing the lack of ethics thus far, I would be concerned as to what they are actually selling. I wanted to give my HAUT family a heads up in case you have already come across them and are thoroughly confused.

Here are my BIO-FOUNDATION ingredients (created 14 years ago):

Zinc Oxide, Arrowroot, Pyrophyllite Clay, Canadian Glacial Clay, Aquiterra Clay, Kaolinite, Bentonite Clay, Rhassoul Clay, Yellow Clay, Siberian Chaga*, Iron Oxides + Our Signature Fermented Blend: Purple Carrot Root*, Purslane Flower*, Sea Buckthorn Fruit*, Whole Coffee Fruit*, Alaskan Blueberry*, Tomato Fruit*, Cantaloupe Fruit*, Cocoa Seed*, Amla Fruit*, Marigold Flower*.

Here are the foundation ingredients of I’M FABULOUS (created this year):

Ingredients: Zinc Oxide, Arrowroot, Pyrophyllite Clay, Canadian Glacial Clay, Aquiterra Clay, Kaolinite, Bentonite Clay, Rhassoul Clay, Yellow Clay, Siberian Chaga*, Iron Oxides + I’m Fabulous Cosmetics Signature Fermented Blend: Purple Carrot Root*, Purslane Flower*, Sea Buckthorn Fruit*, Whole Coffee Fruit*, Alaskan Blueberry*, Cocoa Seed*, Amla Fruit*, Marigold Flower*, Arnica*.

Here is the LINK to their product page: https://imfabulouscosmetics.com/collections/makeup/products/bio-mineral-foundation-1

I noticed they have deleted my comment on their Instagram and blocked me since I expressed my feelings regarding their naughty behavior. I am hoping eventually they will attempt to use their own imagination and come up with their own formulas. I was watching the movie THE WORDS the other night and couldn’t help relating. This act is a different form of plagiarism but it is really very much the same. It is not like they stole my whole ‘book’ and published it as theirs (maybe I should be thanking them) but they still stole a few pages. Creating that one product, my first, took years of my life to perfect and a lot of blood, sweat, and tears. Just looking at their product photos is painful. I can tell the texture of their foundation is completely different than mine. It looks heavy and chunky.:(

They have copied my content I wrote on the product benefits word for word onto their website also – sadly not a lot of creativity on the part of I’M FABULOUS. My client had mentioned that at first she thought our companies were affiliated. NOPE, absolutely not. We don’t seem to be cut from the same cloth. I’M FABULOUS COSMETICS is not a plant based or natural line. I noticed one product even contains Clostridium Botulinum, a bacterial spore or virus that grows on food and produces toxins that, when ingested, cause paralysis. And then there is my bio-foundation right next to it. But even before my client emailed us she felt something was a little off about I’M FABULOUS (thank goodness) and wanted to alert me. I have received worried messages in the past of ‘copycats’. I appreciate all of you looking out for me and my brand. Like I said, it does sting, but I am more concerned with the trusting people who are not aware this is going on. Try to get to know a company through social media and their blog before you invest in it. If something just doesn’t sit right, go with your gut. Feel free to reach out to us too if you need a recommendation. There are a lot of amazing companies who care about each individual’s well being but there also seem to be more and more cropping up which just see dollar signs. They are in disguise – wolves in sheep’s clothing. Please be careful out there. Because there are no regulations in the cosmetics industry, I think we are going to see the creation of ‘FAKE HAUT FOUNDATIONS’ and other products happening more and more.:(