Behind The Brand

It has been her lifelong passion to bring out a glimpse of the true beauty of anyone who crosses her path. Joanne first embarked on this journey as a young writer. Any free moment was spent sketching pictures or writing poems and short stories about the special people in her life. With a large family of artists in her midst, she learned to appreciate the gift of creativity.

Her greatest joy has been in doing freelance makeup for the past fourteen years. Her drive to illustrate beauty gained momentum when she lost one of the most vibrant and influential forces in her life, her grandmother. After her passing her diaries were uncovered and in them her grandmother described feelings of not being ‘pretty enough’. Yet, throughout her life her grandmother’s presence always lit up a room. That is true beauty…so exquisite it is timeless.

Joanne’s life experiences have led her to believe that feminine charm is not only in the outward appearance; it is in the way one discreetly pleases the soul. HAUT, meaning ‘skin’ in German, has been created in a divine quest to redefine ‘pretty’ as being a colourful reflection of the inner details.