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With Spring comes all kinds of bright hues, both in nature and in fashion! Without the right skincare prepping, primers and the perfect foundation shade, you may find the fun Spring colors are not as bright as you would like them to be on your skin. I do a lot of i-CONSULTATIONS with the help of my makeup artists and I want to properly address one very common frustration when it comes to foundation.


Even if you are used to reaching for our Pink or Beige Brightener for under your eyes, this makeup tip calls for a different shade of brightener, even on the lightest and the coolest of skin tones. Most of us are needing to brighten ruddiness or hyperpigmentation that, over time, show up around our nose, cheeks and sometimes neck. When you are able to brighten these areas it gives a smooth look to the skin and a natural ‘lift’ to the face. The most common mistake I come across is that when someone wants brightening, they reach for a concealer or foundation that is one or two shades lighter than their skin tone. Often, the result they get is not at all what they had hoped for. Instead of a healthy, bright complexion, their skin looks grey and ashy. Often there is noticeable demarcation on the jawline, creating a mask-like effect. I know how frustrating this is and that is why I have created a solution that is simple. For all of you world travelers with changing skin tones – you will be very pleased when you try this simple step….


After an application of our Coconut Cream or Purifying Primer to prep skin, apply a feather-light application of our Yellow Brightener if you are Vanilla, Almond, Burnt Almond, or Macadamia (or first four celebrity boxes in i-CUSTOM BLENDS). If you are Raw Agave, Warm Agave, Almond Cocoa, or Cocoa (or last four celebrity boxes in i-CUSTOM BLENDS), our new Deep Yellow Brightener will be better-suited to your skin tone. You will want to use our Fresh Start Brush and not your fingers. The brightener will go on much too thick with fingers and you do not have the same control. Just light sweeps of the brush toward the hairline will create dramatic brightening. Follow with your BB Cream/HDD Cream/Bio-Foundation and then step back from the mirror and see if the brightening is even and where you most need it. This makeup trick allows you to create the perfect foundation shade for YOU in the comfort of your own bathroom! If you have the opposite problem and are finding your foundation seems a little light as the days are getting warmer, try a light sweep of our Almond Cocoa HDD with our Work It Out Brush to add color to the perimeter of face, forehead, nose, and cheek bones. This creates a sun-kissed look. {I learned this trick from Danielle of FACED!} The key is to always blend well. By finishing with our Bio-Foundation your brightening and color will have all-day longevity.

Q: I need some brightening around my eyes but I am not sure which brightener would do the trick.

A: For moderate darkness around eyes on light skin tones, the Pink Brightener does wonders. If you have a light to medium but very olive skin tone, our Beige Brightener does the trick. For medium to dark skin tones we have just created our Deep Yellow Brightener. Pair it with your HDD Cream if needed. If you have extreme darkness, you will need to pair two HDD shades. The first one applied should be one shade darker than your skin tone and the second HDD shade, one that matches your jaw line, should be feathered lightly over it. You are basically covering up a bruise so anything too light will create a grey tinge to the skin. Also, try blending your cheek color a little higher and brighter to shift the focus. Purchase our samples first to see which tip works best for you.

Q: I would like to even out my skin. I have a lot of redness and hyperpigmentation. What products will provide full coverage?

A: If you want to pair two products together that have incredible coverage, try our HDD and our Bio-Foundation. This duo covers cystic acne and scarring completely while still allowing skin to breathe. Depending on the type of brush you use, the SPF is approximately 26SPF and it is full spectrum. Our Raspberry Elixir is even higher in SPF, 35-50SPF. It is best applied before your primer and makeup. By making sure you have enough natural SPF on your face every day, your hyperpigmentation will slowly fade instead of getting darker. Also, do not forget the above custom-brightening tip as well!

Do you have a makeup question? Send us an email {}! Or book a consultation with FACED. Being makeup artists ourselves, we are always eager to help.



Have a fun playing!

jo xo






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